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Maersk Oil Qatar, the country’s largest offshore oil producer and Vodafone Qatar have come together to help address one of Qatar’s most pressing challenges – road safety. Hundreds of students at Park House English School in Doha have benefitted from a week-long road safety event, featuring one-to-one coaching and a state-of-the-art road safety simulator, that sought to highlight positive road behaviours among young people.
Road accidents are fast becoming a global epidemic, according to the United Nations, with 1.3 million people losing their lives and 50 million others seriously injured each year on roads.
The road safety event at Park House English School drew on Maersk Oil Qatar’s and the General Directorate for Traffic’s successful Students for Road Safety programme that seeks to transform young people into ambassadors for safe road behaviour. Students were given one-to-one coaching in the Students for Road Safety simulator that uses an…Continue
Saahtain Foods, as part of its Corporate Social Responsibility, gave 15,000 Meals Ready to Eat (MREs) to the UAE Red Crescent. The UAE Red Crescent thanked Saahtain Foods for this unique and innovative donation of Tayyib Meals, a brand of Saahtain Foods especially designed for Humanitarian and Disaster Relief.
An additional 5,000 meals were given to UAE Red Crescent on behalf of Darvesh Group as part of the group’s Corporate Social Responsibility initiative to support the Tarahamu (Show Compassion) campaign in UAE.
Group Chairman Mr Darvesh said: “Feeding people in remote areas has been made possible by Tayyib Meals and we will carry on using these meals when we do our CSR initiative when feeding the needy.”
10,000 Meals are being sent on behalf of a leading UK charity to Turkey for the Syrian refugees. This will be the third winter and about 2.8 million registered Syrian refugees, including over 1.4 million children, refugee families live in lightweight tents…Continue
If we look at CSR now and few years down the line, the questions are going to be asked primarily on did it really create an impact on the ground?
The answer will come from Social Audit. Only when you evaluate the programmes on the ground and find out the lasting impact it has left will answer to the question whether CSR helped in furthering the developing agenda of the nation and that should actually be the primary focus of CSR.
It is important for the policy makers to create a whole vertical for project evaluation using the social audit framework, who should make sure every single company and all of their individual projects being evaluated and published. Take for instance in India scenario 16000 companies with an average of 5 projects each would sum up to 80,000 projects in a year to be evaluated to find it did leave an impact on the ground and that will answer to the development agenda of the nation.
Consider these trends: 92% of employees’ social connections don’t follow the brand they work for
Shares on social media by employees has an impact of 8 times than those done by companies
About 33% of employees post messages, videos and pictures on social media about their employer without any encouragement from the employer.
65% of people globally would prefer to work for an organization with a powerful social conscience
It is evident from the above that not just the workplace but employees’ expectations around the globe are experiencing widespread change. However, despite overwhelming evidence that indicates why organizations need to be focusing on making employees brand ambassadors a lot of time and effort unfortunately is spent elsewhere.
Over half of companies surveyed in a Linkedin study have increased their employer brand investment in 2012 and a further 40% have maintained their spending. It will probably help to understand what employee…
The first CSR (Corporate Social Responsibility - المسؤولية الاجتماعية للشركات- Sustainability) Platform of the Middle East region since 2005