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Maali Qasem
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From CSR towards Sustainability

Posted on May 25, 2011 at 9:03am 0 Comments

Working in the field of CSR for many years we have realised that CSR is only part of the journey. To achieve all the positive impact desired along with long term results organizations should focus more on their sustainbility journey and not just their CSR. CSR is a great stepping stone to get them to where they want to be but there is always more room for improvement. . Come and join this discussion at the CGR Forum :)



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At 7:32am on September 3, 2014, Sallyann Della Casa said…

Hope you can make our Corporate Social Education Initiative in Dubai...

Corporate Social Education (“CSE”) reimagines how we educate our workforce to become change agents in society. CSE creates the bridge to address non-cognitive educational gaps that ends up impacting the workplace and society as a whole. Examples are: life skills, leadership training, soft skills etc.

Using the workforce, CSE adds value to the brain trust of the community and ensures we are fulfilling the highest need of our employees i.e. self-actualization. (Maslow’s Heirarchy of Needs)

The core principles of CSE lie in how we educate our employees and how they can transfer these skills to the community. It allows companies to tap into the infinite asset of their skilled corporate talent within their existing structures.

Very often by having uniquely skilled employees teach what they themselves need to learn the most, the teacher learns twice tattooing their own brain along with that of their students.

Every Corporate Social Responsibility and branding strategy should tool itself with a Corporate Social Education component. Period.

To learn more and take our very first public course in CSE, please visit:http://www.innoverto.com/register/cse/

At 12:34am on April 7, 2011, Raghed Hammad said…

Thank you maali for replying me a gift, i am pleased to see you in CSR Middle east group. i wish you all the best with your upcoming event.





At 11:35am on April 06, 2011, Raghed Hammad gave Maali Qasem a gift

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