When you think of a great coffeehouse, you think of finely roasted beans hand-selected from the world's best coffee growing countries. You think of exotic flavours that combine delicious taste and mouthwatering texture. You think of delicious hot, iced and blended beverages pairing perfectly with freshly baked pastries. You think of Starbucks.
The Starbucks Experience is more than a cup of coffee. You get more than a simple coffee when you visit a Starbucks store - you get great people, first-rate music, a comfortable and upbeat meeting place, and sound advice on brewing excellent coffee at home.
It is also the conversation and environment that surround a customer's
experience. In part, that means creating a comfortable oasis away from the demands of work and home.
visit the website : http://me.starbucks.com/en-US/
The Role:
An absolutely amazing opportunity has arisen with Starbucks.
Focused on building the brand reputation and image, Starbucks Middle East is strategically managing its reputation on a national and regional level.
The profile of the role will be to ensure that all communications activity in the MENA region is consistent with global strategy. You will ensure that proactive external communications and media programmes are in place for the region to continuously build and protect Starbucks' reputation amongst targeted customers and media, and support managing incident and crises effectively, all consistent with defined brand values.
You will lead innovative creation of new approaches to build positive perceptions, and proactively leverage tools and best practices handed by international support centres.
Skills
Key Responsibilities:
- Understand the Starbucks brand, organisation and culture
- Work with the corporate and EMEA PA team to help understand and shape global and regional strategies and ensure they reflect regional needs
- Prioritise key community partnerships and initiatives to support the regional business and set measurable goals
- Pro-actively identify and anticipate any reputation shifts with media in territory
- Provide direction and guidance to the regional PA team on all aspects of communications
- Work with Head of PA of Starbucks Middle East to build an appropriate organisation and develop understanding and capability throughout the MENA region to ensure that communications objectives are met
- Develop a yearly CSR plan that is consistent with global and regional strategy and defined brand values and contains key measures of success
- Have local Communications Agencies and Ops teams to support and manage the agencies and partners towards agreed goals
- Manage the regional CSR budget
- Measure community programs results against globally, regionally and locally agreed KPI's
- Ensure there are local communications agencies to support and manage the agencies towards agreed goals
- Know the key regional media, understand their agenda and drive an open and constructive dialogue with them
- Daily management of local communications agencies across the MENA region
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