Birthday:
December 15
Birthday: December 15
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Birthday:
December 15
Company
University of Queensland
Department
Business (Marketing)
Position
PhD Candidate / Tutor
City
Brisbane
Country
Australia
Professional Background
Rohan is a UK national and Australian citizen. His work experience is predominantly in Australia and Taiwan in the marketing, advertising, and communication fields. Rohan’s passion is in the development and application of strategic and tactical marcoms across multiple product and service sectors with an emphasis in Corporate Social Responsibility. Rohan’s PhD focuses on updating the marketing mix to meet the requirements of 21st sociological conditions and consumer expectations. The aim is to integrate principled marketing philosophies with established marketing and organisational processes to drive brand preference and consumer engagement. Pursuant to this objective Rohan draws on established (but disparate) theory to propose a model that provides a strategic and tactical framework for marketing and CSR practioners to meet social demands particular to the 21st century consumer. The model is objective, measureable, and may be applied irrespective of product or service type.
CSR Interest & Background
Rohan’s PhD focuses on updating the marketing mix to meet the requirements of 21st sociological conditions and consumer expectations. The aim is to integrate principled marketing philosophies with established marketing and organisational processes to drive brand preference and consumer engagement. Pursuant to this objective Rohan draws on established (but disparate) theory to propose a model that provides a strategic and tactical framework for marketing and CSR practioners to meet social demands particular to the 21st century consumer. The model is objective, measureable, and may be applied irrespective of product or service type.
Comments
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