Company
PROTECT YOUR MOM CAMPAIGN
- Photos
- Videos
- Blog Posts
- Discussions
- Events
- Friends
- About
Department
CSR
Position
CEO
City
DUBAI
Country
United Arab Emirates
Professional Background
Conceived and built the brand Protect your Mom (PYM) campaign into a major breast cancer awareness campaign within a year. PYM is a zero cost campaign to create awareness about breast cancer. Within less than a year the campaign has attracted over 2400 fans on facebook and captured headlines in all the major newspapers and City 7 News, 103.8 News etc and made it to the Top 5 ADCB Emirates Woman Awards. A rough video could be viewed at http://www.youtube.com/watch?v=VeGXmsKUqs4 Started the PYM Design and win contest to educate students about breast cancer and pester their moms to do a self exam/mammogram.The contest has received huge response and excellent entries in the form of posters,dances,skit etc- the language of the youth • Also initiated ‘Hair for Hope” in Association with Volunteers in Dubai to collect hair to make wigs for cancer Patients. 48 people donated their hair at the launch event which was covered extensively by the media
CSR Interest & Background
On the lookout for a suitable sponsor to make it global. The campaign had upto 3095 people talking about it on June 1st and the weekly reach was 819,909 as on June 1st 2012 The page has stories of actual survivors which connected well with the audience I am an MBA in Marketing with 20 years teaching experience.
