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October 19
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Company
Hull University - Tanta University
Department
Business School - Faculty of Commerce
Position
Researcher - Lecturer
City
Hull
Country
UK
Professional Background
My interests lie in brand management (identity, image and reputation), organizational identification, corporate social responsibility (CSR) and business ethics, relationship marketing, and integrated marketing communications (IMC). In addition, I am interested in both qualitative and quantitative research methods.
Comments
Hi,
Your comments on CSR is valuable. I also believe that CSR should be a routine and not a once a year activity as many companies often do. I am a Research scholar on CSR and would appreciate if you could share more thoughts