On Saturday 12 May the three companies will join teams of volunteers at Emirates Marine Environmental Group's coastal sanctuary on the western border of Dubai, which is home to some of the region's most endangered wildlife, including turtles.
The teams will spend several hours carefully cleaning the beach of algae, litter and other man-made debris, recycling it where possible and ensuring that the beach remains an optimum environment for its inhabitants.
The initiative is part of a series of environmental awareness campaigns that Volkswagen, Siemens and Rotana are leading in the hope they will highlight the importance of looking after the Middle East's unique natural environments.
"The Clean the Beach initiative is as much about raising awareness as it is about going there and making it happen," says Stefan Mecha, Managing Director of Volkswagen Middle East. "We believe that it is small, everyday actions that can bring about big changes in environmental responsibility and whether we're cleaning the desert, the beaches or the mountains, we want to encourage people to consider how they might help protect our natural world on a daily basis."
He added, "We're pleased to again be partnering with Siemens and Rotana as the two companies share Volkswagen's concern on these issues, and are also prepared to be proactive in addressing them."
Erich Kaeser, CEO of Siemens Middle East, said, "Our participation in this campaign emphasises our commitment to helping raise public awareness of the need to be more environmentally conscious. The thoughtful disposal of waste is an important issue here in the region - especially if already endangered wildlife is to make a recovery - and through this initiative Siemens hopes to encourage cleaner and more wildlife-friendly beaches for the UAE. Initiatives like this also enable us, as individuals, to demonstrate how serious we are about our environment and about keeping it clean."
"Siemens has been a pioneer of environmentally friendly technology in the region for many years, devoting resources to the development of sustainable technologies and also forging close relationships with key local partners such as Masdar," he added.
"The UAE's fragile ecosystems need protecting; waste material being disposed of in the desert, at sea and on our beaches is posing a genuine threat to some of the region's most endangered wildlife, such as the Arabian Oryx and Sand Gazelles, as well as camels, sheep, goats and marine life," said Thomas Tapken, Area Vice President, Rotana Dubai & Northern Emirates.
"We need to work hard to protect our beaches, deserts and mountains and Rotana, as part of its longstanding commitment to sustainable practices and environmental awareness, is proud to be involved in this crucial campaign," he added.
The Emirates Marine Environmental Group works to protect endangered wildlife, actively participates in conservation efforts, advances research and promotes environmental education. It also aims to conserve fragile ecosystems for future generations by preserving the UAE's unique biodiversity.
CSR Middle East, CSR dedicated platform with 3.555 corporate members in the Middle East.
Volkswagen, Siemens and Rotana team up to preserve beach habitat
Following the successful launch of the Clean the Desert initiative, Volkswagen, Siemens and Rotana will once again team up, this time turning their attention to a wildlife sanctuary and reserve at the last remaining natural beach in Dubai.
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