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It’s no secret that corporate social responsibility (CSR) activities are a critical part of modern business.
All top-tier companies globally claim to be socially responsible and that trend is also applied in exacting terms to big companies in South Korea with Doosan Group leading the way.
CSR has become the top priority of the nation’s oldest industrial conglomerate. It is hiring more CSR experts and integrating CSR principles in its long-term strategy.
One of the noticeable results is the launch of a new team, which only handles CSR activities. Since last year, the team has been coordinating programs with the group’s affiliates, said senior company spokesman Lee Jay-hyung.
Oh Sae-wook, an executive managing director, is controlling the new team with a mission for developing and fine-tuning CSR.
``Doosan strongly believes that wherever we operate such programs, our activities should result in major economic benefits, opportunities and further enhance the quality of life of our partners locally and even outside the Korean Peninsula,’’ said Lee.
``Our conduct should have a very positive influence.’’
Doosan has been implementing a number of social programs, ultimately leading to the welfare of society and its priority for this year was to enhance socially responsible business activities and finance projects, taking the opinions of the public and its clients and shareholders, according to the group in a statement.
Above is a part of article published by Daily Newspaper Korea times