Graduated as a mechanical engineer and worked for three years as a Planning Engineer at Kuwait Oil Company. Decided on a career change into the world of Behaviour Change Marketing. Recently completed my MBA & Master of Marketing from Melbourne Business School.
Served as the President of the Net Impact Club at the Melbourne Chapter in 2014. Net Impact is a leading Not for Profit with 60,000 student and professional leaders around the world aiming to create social and environmental change. My work in the Behaviour Change Marketing field acknowledges the role of the corporate world in being part of the aspired social change. My aim is to introduce specialized Behaviour Change Campaigns to increase effectiveness of the CSR efforts in the middle eastern region.
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