Mamur Mustapha is a classically trained, business & technology savvy, global brand-builder with a record of; creativity, entrepreneurial mindset and business growth for some of the world’s best marketing companies. He has successfully launched and built brands in the Middle East & North Africa (MENA), Europe, Middle East & Africa (EME&A) and South Asia (SA) regions with an integrated marketing approach from product design and packaging to core expertise areas of go-to-market business strategies, brand positioning, advertising and public relations. He has efficiently operated in matrix organizations to build B2B & B2C businesses and shared knowledge across the organization/s including areas outside his direct responsibilities.
He is well-respected for his unparalleled consensus building, strong leadership, immaculate public speaking skills and keen calculated risk-taking abilities and brings a unique blend of straight-shooting business acumen and deeply felt convictions to the table. He is a staunch believer in helping companies, globally or locally, connect their brands to tomorrow’s profit drivers while developing and deploying best practices in their specific operational space along the way.
In his twelve years of international professional experience, he has handled and helped build; in various capacities, some of the most well-known global (Fortune 500) and local brands as well as for-profit businesses and not-for-profit organizations. His cross-industry expertise footprint spans over Automobile, Consulting Services, Construction, Banking & Finance, Defense, Education, Energy, FMCG, Hospitality & Tourism, Information Technology, Manufacturing, Media, Real Estate, Retail and Telecom sectors.
To date; he has conceived, successfully launched, built share-value and have sold off six media / advertising and information technology start-up companies in Pakistan, Qatar, Saudi Arabia, Sri Lanka & UAE. His latest UAE head-quartered corporate venture i.e. Firefly Konsulting is a culmination of his heartfelt desire & passion to specifically support small and medium enterprises (SMEs) along with large enterprises, with a CSR driven emphasis, in the ever volatile and challenging global business environment.
Firefly Konsulting currently has strategic alliances in Bangladesh, Canada, China, India, Lebanon, Malaysia, Pakistan, Qatar and Turkey.
(Mamur holds a Masters in Computer Science and a Bachelors degree in Business & Commerce from University of Punjab (Pakistan). He also has numerous professional advertising, business and technology diplomas under his belt. A freelance journalist by choice; he is also affiliated with a few think-tanks as a business, political, international relations & security analyst which include; Woodrow Wilson Institute for International Scholars (US), Global Studies Institute (US) and Pakistan Institute of Strategic Studies (Pakistan). As an environmental activist and a volunteer he has been affiliated with Greenpeace and WWF for years. His professional industry memberships include Dubai Quality Group (DQG-UAE), Lahore Press Club (Pakistan), International Advertising Association (IAA-Pakistan & Dubai Chapters), Institute of Electrical & Electronic Engineers (IEEE), North England Fiber Optic Council (NEFC-Massachusetts, US) and Smithsonian Institute(US) and Pakistan Institute of Entrepreneurship Training (Ministry of Industries & Production- Government of Pakistan) to name a few. He also serves on the board/s of directors, in an honorary position, for a few not-for-profit education, health and micro-banking charity organizations based in Pakistan. He is a sought after speaker on the business, entrepreneurship, marketing and communications professional circuit and speaks very frequently at various regional & international business forums.)