Viva Kuwait has announced its sponsorship of the KREATE initiative's activities, organized by Bayt Lothan. Viva said it will also be participating in Bayt Lothan's activities in 2014. The multidisciplinary exhibition showcases different talents from various artistic fields, from painting and graphic design, and from artisan jewelry to photography. Bayt Lothan organized the KREATE initiative as part of its ongoing community projects aimed at highlighting local entrepreneurs and supporting the local Kuwaiti art scene. Viva's sponsorship falls under its corporate social responsibility strategy of supporting all youth-related activities.