The third Saudi Forum for Corporate Social Responsibility is being held from today with the support of Makkah Gov. Prince Khaled Al-Faisal.
Jeddah Gov. Prince Mishaal bin Majed will open the forum at 10 a.m. at the Park Hyatt-Jeddah.
The forum, which is organized by the Jeddah Chamber of Commerce and Industry (JCCI) in cooperation with Economy and Business Group, will witness during its opening the announcement of the winning Saudi companies that have excelled in implementing social responsibility programs launched by the chamber last year.
Over the next two days, the forum will discuss several issues of social responsibility in the Kingdom, where it discusses in its first session how to achieve a triangular partnership in social responsibility, mechanisms of formulating a national agenda for social responsibility, and the implications of activating the partnership between the public and private sectors on social development.
The second session of the forum will tackle the role of social responsibility in building the corporate brand, ways of measuring the return on corporate social responsibility in brand customer confidence. The third session explains how to align between business strategy and social responsibility programs, and practical tools to enhance the staff involvement in social work inside and outside the company.
On the second day, the forum focuses on the challenges facing Saudi companies in the field of social responsibility, and will also discuss the theme of sustainability and drawing the road map to conserve resources.
However, the closing session of the forum will focus on the reality and prospects of existing initiatives, and linking youth social initiatives with funding sources and technical support.
The head of the Jeddah Center for Social Responsibility, Ahmed bin Abdul Aziz Al-Hamdan, said: “The forum will focus on finding appropriate mechanisms to formulate a national agenda for social responsibility, and review the latest developments in the field of CSR and the new challenges that surround this activity in the Kingdom.”