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The campaign brought strangers together for a good cause whereby Huggies Lebanon donated for every hug, one pack of diapers to the orphanage of St.Vincent de Paul, spreading care and affection to underprivileged children.
"Psychologists say that people hug to seek security, comfort and love; a hug shows you care," said Moe Minkara, Regional Creative Director at Memac Ogilvy.
"Huggies diapers are best known for their perfect fit. They hug babies like mothers giving them the security, comfort and love: this is what inspired our hug day campaign," he added.
The Hug Day Campaign deemed a complete success. The Huggies baby mascot collected 500 hugs against which, Huggies Lebanon team visited the orphanage and donated Huggies diapers packs. The children were elated and manifested their joy in singing and dancing with the Huggies baby mascot.