As part of its corporate social responsibility, National Bank of Kuwait (NBK) arranged a field trip at its Head Office for Mass Communication Students at the American University of Kuwait (AUK). The visit aimed to introduce the students to the day-to-day duties of NBK’s Public Relations department. Manal Al Mattar, NBK Public Relations Executive Manager said: “The purpose of the field trip is to introduce the students to NBK’s PR department and the professional services it provides in order to enrich their academic and theoretical studies.”

“The field work program included a presentation about PR functions at NBK and a briefing of the different events, divisions and services NBK’s PR department provides,” Al Mattar added. Commenting on the conclusion of the visit, the students expressed their sincere thanks to NBK for the opportunity they have been given to gain a better understanding of the function of the PR department at the bank. The tour is part of NBK’s ongoing commitment to its corporate social responsibility program and to promoting the education and development of the country’s youth. Other initiatives include providing summer training programs for students, hiring fresh graduates and offering professional development programs for new hires.