Green Globe announced re-certification of Movenpick Hotel Deira in Dubai, United Arab Emirates (UAE). Since its opening two years ago, this upscale hotel has demonstrated outstanding efforts and innovation in the fields of operational efficiency and corporate responsibility, marking the hotel group’s ambitious commitment to secure region-wide certification of all its Middle East properties.

“It’s a great achievement for the Movenpick Hotel Deira to be re-certified, reaching 90% of Green Globe Certification criteria for the second time in a row,” said Michael Nugent, General Manager of the hotel, “This demonstrates our success in educating our employees and partners and our commitment to ensure an ongoing responsible practice towards sustaining the environment, in line with Movenpick Hotels & Resorts’ vision and values. This certification is an honor for the continuous efforts of each one of our team members that proved to be an asset through their engagement in promoting a healthy environment.”

A long-term sustainability management system is in effect at the Movenpick Hotel Deira, and energy consumption is monitored on a daily basis. Environmental cards are present in all rooms, encouraging guests to reduce their carbon footprint and preserving water resources. In addition to the usual areas of energy saving, grey water recycling and landfill waste reduction, the property implemented a pro-active purchasing policy that favors environmentally-friendly products, where available, and external stakeholder communications strategy designed to drive awareness among local partners.

The 5-star Movenpick Hotel Deira is a member with the Emirates Environmental Group (EEG), one of the most prestigious environmental groups in the Middle East. The EEG contributes positively to the advancement of sustainable development in Dubai and in the UAE by acting as a focal point for people of all nationalities and ages concerned with environmental protection and responsible waste management.

Green Globe Certification’s CEO, Guido Bauer, said: “We are extremely pleased to award re-certification to the Movenpick Hotel Deira in Dubai. Corporate Social Responsibility is a huge topic in the UAE. At the recent Arabia CSR Forum and Awards Ceremony held in Dubai, it was noted that Corporate Social Responsibility is a journey towards reflection, assessment, and improvement for a more effective and sustained impact. Companies thrive to become more sustainable to have a positive impact on society. Movenpick Hotels & Resorts is one of the largest hotel groups to commit to Green Globe Certification for all properties worldwide.”

The audit for the Mövenpick Hotel Deira was conducted by Farnek Avireal, lead sustainable consultancy in the MENA region.