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Monthly Review / March 2012 by CSR Middle East (www.csrmiddleeast.org)

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Please find below a quick summary of the updates on csrmiddleeast.org.

The most read CSR News (View All CSR News at http://goo.gl/tkGDc )

VIVA has sponsored the first environmental initiative of its kind in Kuwait under the name ‘Environment in February’. (http://goo.gl/6vo8q) PepsiCo Lebanon staff planted hundreds of forest seedlings from pine to oak and initiated environmental and developmental activities, as well as educational lectures on forestry resources. (http://goo.gl/ugqdR) Khaled Al-Hashmi, ADNEC's COO, said: "Joining the Abu Dhabi Sustainability Group will no doubt help ADNEC implement new sustainability guidelines. (http://goo.gl/I0hgr) Clare Woodcraft, CEO, Emirates Foundation, said: "The launch of the Breakfast Club and the goal of hosting quarterly seminars will offer a platform for our partners in business to come together and identify ways to enhance their social investment programmes in the UAE." (http://goo.gl/iTQnb) The National Commercial Bank of Saudi Arabia (NCB), one of the Middle East's leading financial institutions, has released its 2011 Sustainability and Business Excellence Report. (http://goo.gl/GoJ06) Siemens, Volkswagen and Rotana took part in the 'Clean the Desert' campaign as part of an environmental awareness drive focusing on the littering problem in the desert and the effects poor disposal of trash has on local wildlife. (http://goo.gl/C7aUG) Jeddah Mayor Hani Abu Ras and Mohammed Abdul Latif Jameel, president of Abdul Latif Jameel Community Initiatives (ALJCI), signed an agreement to create the world's tallest and biggest flag in Jeddah. (http://goo.gl/2ZKyg) The Coca-Cola Foundation in partnership with INJAZ-Saudi Arabia represented by Mr. Nael Fayez, CEO, are inaugurated the Ripples of Happiness program. (http://goo.gl/5I66w) The National Bank of Abu Dhabi has reduced water consumption by 43% in 2011 in all its branches and buildings in the UAE, and has achieved one of its fundamental 2011 sustainability commitments. (http://goo.gl/PKNzh) Shell Development Oman reiterated their commitment to the company’s corporate social responsibility (CSR) projects and discussed how to improve them at a workshop. (http://goo.gl/hqQNo) A multi-year anti-corruption collective action initiative was launched at the Anti-Corruption Policy Dialogue and Collective Action Seminar, “The Role of Companies in Fighting Corruption in Egypt” in Cairo. (http://goo.gl/t5cYb)