Maximus Air Cargo, the UAE’ largest dedicated all cargo aircraft operator, announces the appointment of Lama Awwad as the company’s first Corporate Social Responsibility (CSR) Manager.
Maximus has been one of the regional aviation industry’s early adopters of a CSR/sustainability programme in the form of its Care by Air programme. Along with founding members Etihad Airways, Abu Dhabi Airports Company and more recently Aramex, the scheme aims to address the costs and effectiveness of transportation and logistics requirements of relief organisations.
Through the scheme, leading air cargo airlines, logistics companies and aviation suppliers help improve the lives of millions by either donating empty space on flights at no cost, waiving handling, landing or parking fees or discounting fuel prices to deliver relief aid to disaster-stricken areas around the world.
“Many companies in the Middle East continue to dabble in philanthropy, believing that this is CSR,” says Maximus Air Cargo President and CEO, Fathi Hilal Buhazza. “Today’s world has a changed social contract that asks for companies and governments to work together in partnership to find solutions to society’s most pressing problems. Care by Air addresses that of disaster relief; the appointment of Lama is a further illustration of our commitment to enhance existing CSR strategies while continuing to build sustainable CSR campaigns and programmes for Maximus and its partners.”
Awwad who takes up her position with immediate effect, holds a Master’s degree in Business Administration specialising in Marketing from New York Institute University of USA/ Jordan, and a Bachelor’s degree in English Literature from Alahlyia Private University of Jordan.
She has over fifteen years of experience in the Social Development field and has spent over a decade at the Jordanian Royal Court managing international development programmes for Charity work.
She joins Maximus from the National Council for Family Affairs (NCFA) - a civil Society Organization presided over by her majesty Queen Rania Al – Abdullha of Jordan - where she worked as Fundraising, Media & Communication Manger. Prior to that, she held the position of Jordan Country Representative for CHF International.
“I am excited at the prospect of reinvigourating Maximus’ CSR programme as much as I am to be working for a company that truly recognises the role of social responsibility in a corporate context and has a genuine desire to be an integral part of the local community rather than just an employer,” said Awwad.