Profile

A challenging, organized and skilled intellectual property marketer at seeing the big picture and identifying projects to facilitate on profitable completion.
 A marketing professional who knows how to balance between the profitability between the property-holders and the company through a win-win approach for achieving both short and long-term objectives of the business.

A positive and problem-solving attitude having abilities of conceptualizing multiple solutions to resolve challenges of dynamic environment of Sports Management & Marketing.

Key Competencies

Professional Summary

 A Post Graduate in Sales & Marketing with more than 19 years of hardcore experience in Marketing & Managing Intellectual Properties (Sports) & FMCG Sales with top MNCs & transnational Companies. Now, I have fully transferred my skills into sports sponsorship. My goals are to continue to build my commercial experience within the sports industry and focus on property acquisition either for the rights holder or corporate sponsor.

Professional Exposure 

• Setting objectives, developing strategies, formulating & implementing action plans.
• Identify institutional accounts and strategically secure profitable business.
• Conceptualize and implement business development strategies to enhance profitability, Identify and explore new markets.
• Negotiation with right-holders for marketing new sport properties.
• Developing marketing strategies for sponsorships & commercial activities. 
• Handling important sports properties & working on sponsorship research.
• Working on “Football Investor Relationship Plan”.                                                                
• Strategizing Sponsorship & other Commercial Activities.
• Developing Sport – Corporate Relations.

Academic Qualifications

• PGDM (Marketing) – Bharatiya Vidya Bhavans
• B.Com – University of Calcutta