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IKEA Kuwait is geared to re-launch its yearly 'Soft Toy' campaign, an initiative that the company prides its self with and aims to strengthen its social responsibility activities across the country.

This year, IKEA Kuwait has chosen a local charity organization, Bayt Abdullah Children's Hospice, to be the objective of their annual donation campaign.

During the campaign, IKEA will donate 1€ for every soft toy sold at the IKEA store to Bayt Abdullah Children's Hospice with the objective of developing the organization's overall process. 

The IKEA Kuwait Soft Toy campaign, which will run through the 1st November until the 24th December 2011, aims at supporting Bayt Abdullah Children's Hospice while also reinforcing social engagement with the society.

Since the annual soft toy campaign's inception in 2003, a total of EUR35.2m were raised that have benefitted more than eight million children in over forty countries. The objective of this global initiative is to provide improved education in better schools along with books, pencils and well trained teachers to attend to the children.

In 2010, IKEA Kuwait has helped raise $250,000 during Ramadan to advance the growth of Bayt Abdullah Children's Hospice. This year, IKEA Kuwait continues to aid the local organization by creating strong awareness amongst the wider community, with an objective of bridging local and global charity communities to serve a common goal.

The cuddly and washable IKEA soft toys are durable, enjoyable and reasonably priced to ensure every child leaves the store satisfied. This annual campaign has proven to be one of the most efficient investments to create opportunities that will have a long term impact on future generations. 

IKEA Kuwait continues to give back to the community through highly supportive and innovative social initiatives designed to improve lives everywhere.

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