I read these messages on this great forum, I get the weekly updates, read the news and wonder, if this is the right forum to present these initiatives. Blood donations and breast cancer are important things, donating scholarships just the same, but are they CSR? The answer is very clear, they are not CSR - they are charity, donations, philantrophy, good initiatives, but definitly not CSR. I know that in the Middle East that is what is understood mostly under the term CSR. But maybe it is time to make a shift here. CSR is a strategical tool to manage your business towards a sustainable future. Or as the European Commission has formulated it now in its newest communication on CSR just published last Monday: The Commission puts forward a new definition of CSR as “the responsibility of enterprises for their impacts on society”.Short and sweet. It touches exactly on what CSR is really about. Taking the responsibility of the impacts on society, so this means, analysing what the company is doing, how does it impact society, how how can it take action to deal with these impacts. The key, it is related to business, to the core business of the company, it is a strategical management tool to run your business, to deal with the question of "How do we do our business". Only when this will be understood by the companies then CSR will be able to unfold its full potential. As long as it is about charity, it does not give any indication on how the company runs its day to day operations, if it is destroying the environment, exploiting its employees, paying its taxes etc. If you want to learn more about this approach that will make businesses understand that CSR is about earning money, not spending money, an investment rather than a cost, then go to www.csr-company.com
or follow me on twitter: csrmartin.