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Focus on Corporate Social Responsibility helps Dulsco become a Superbrand

Dulsco, a regional leader in human resource and waste management solutions, has bagged the Superbrand award. Over 1,500 leading brands in the UAE vied for the Superbrands title, however, only 55 were declared Superbrands by the Brand Council. Dulsco is the only waste management company and among very few HR solution providers in the region to be awarded the Superbrand status.

Commenting on Dulsco’s entry into the Superbrands list, Mike English, Director, Superbrands ME said, “Dulsco is one of the very few Emirati B2B brands to enter the Superbrands list this year. We are noticing a steady increase in local brands like Dulsco making their mark. This definitely proves that companies in the region are focusing on their brand strategy and meaningful engagement with the target audience.  We are pleased to welcome Dulsco into the Superbrands list.

“Dulsco is delighted to receive the Superbrand status in the services sector this year. The Superbrands list includes some of the best names in the industry with rich industry credentials and we are pleased to be part this exclusive list. Dulsco has always placed keen emphasis on its values of social contribution and environment awareness. These tie back into our robust Corporate Social Responsibility program. We are pleased that our focus and investment on CSR is yielding results. Getting this award in our 80thyear makes it even more special”, said S.Balakumar, Managing Director, Dulsco.

“Following a strict deliberation and voting process by the UAE Superbrands Council, the Superbrand recognition has further strengthened Dulsco’s position in the marketplace, making it one of the only waste management company and among very few HR solution providers in the region to be awarded the Superbrand status”, added Balakumar.

The Superbrands organization is an internationally-renowned authority and arbiter of branding excellence. The Superbrand program shortlists promising awardees based on three criteria: quality, distinction, and reliability, along with measuring factors like market dominance, public relations, longevity, customer loyalty, brand visibility, market acceptance, among other parameters. 

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