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Dubai Municipality announces Clean Up the World campaign 2011

The Waste Management Department of Dubai Municipality has yesterday announced the launch of Clean Up the World campaign 2011, which will be organized starting from 23 to 28 October under the slogan "Our Place. Our Planet.Our Responsibility". The country's largest voluntary clean up drive is in its eighteenth consecutive year, which started in 1994.

Announcing the campaign Eng. Salah AbdulRahman Amiri, Assistant Director General of Dubai Municipality said the civic body is proud to be a part of "Clean Up the World", which engages an estimated 40 million volunteers in 130 countries each year, making it one of the largest community based environmental campaigns in the world. It inspires and empowers community groups, schools, businesses, and local governments to join as Members and carry out community-based activities that address local environmental issues.

Mr. Mounib Hatab, Country Head U.A.E of Gulf Eternet Industries Co, one of the golden partners with municipality for many years said Clean Up the World is held in partnership with the United Nations Environment Programme (UNEP). By facilitating a local action, the event brings about global environmental change. Hence, it is our pleasure to be a strong supporter of this noble event with municipality in past years and we hope to make this event more popular and spread its message to a wider range of community in years to come.

"Opening ceremony and launch of campaign will be organized on 23rd October at 9 am in Al Saeed Road, which includes several environmental, heritage, cultural, painting and creak cleanup activities in addition to awarding ceremony and distribution of certificates. On 25th October " Say Yes to a clean Karama" Campaign will be launched followed by various attractive, rewarding and colourful activities in following days until 28th October, which will be conducted different locations of Dubai such as Wadi Al Mardi, Al Safouh Beach and Nad Al Shiba," he added.

Dubai Municipality is keen to participate in the annual event with various cities in the world in order to disseminate environmental awareness and education in the community to maintain the cleanliness of the environment through active and meaningful participation. Many educational institutions, local departments and various sectors in the emirate and those interested in environmental protection have joined hands with municipality.

This was stated by Abdul Majeed Mohammed Sifai, Director of Waste Management Department and the Head of the Clean Up the World Team. He said the department is all set for the campaign, events and associated activities. This annual event is considered integral to the functions of the Department on environmental issues and in addressing them and raising awareness and disseminating right environmental culture among the members of the community in the Emirate in light of the worsening environmental problems, which has become a danger to the health and safety of the society.

Mr. Baher Al Mahaini from West Cost Cleaning Company noted that the Clean Up the World is a global environmental campaign and is one of the most important awareness campaigns organized every year worldwide by Clean Up the World, the Australia-based Programme by UNEP since 1989. It aims to gather volunteers to work together for a massive campaign to clean up the environment together with a focus on raising awareness of decision makers and local and global communities on issues related to the environment and develop strategies for the sustainable management of waste.

Hussain Ghulam Hussain, Head of Administrative Support and Customers Section and General Coordinator of the campaign said the Clean Up The World has, over the past years, achieved positive results in educating young people the importance of maintaining a clean environment, developing their knowledge and providing them with comprehensive concepts for the environment.

"More than 7,000 students from various public and private educational institutions in the Emirate of Dubai, and more than 9,000 volunteers from the staff of government and private sector companies have participated in the events and activities of the campaign last year. The campaign has also succeeded in raising the level of environmental awareness and growing a sense of social responsibility among many members of the community and strengthening the role of educational institutions in the emirate in participating in such voluntary environmental campaigns organized by the Waste Management Department annually" he said.

"Clean Up the World campaign provides the right platform for all segments of the society to participate in an environmental event that focuses on the joint work between different sectors, local departments and educational institutions to achieve its noble objective and develop the spirit of volunteerism," he added. 
He also thanked the golden sponsor Gulf Eternet Industries Co., silver sponsors Dulsco, Tetra Park, Alpha Emirates, Fujairah Plastics Factories and Al Etihad Association and other supporters West Coast Cleaning & Environment Services Company, Baddad Capital and Union National Industries.

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