Following the incredible success and response to its Ramadan home renovation campaign, Feekom Al Khair and Al Barakah (with your goodness and blessings), Du has announced it will extend the initiative until 30 September.

This decision was taken based on the incredible response and donations received so far, with the campaign proceedings currently exceeding Dhs10,307,940.

By extending the campaign, Du is allowing more people to touch the lives of Emiratis in need, by contributing to a worthwhile cause that is for the benefit ofUAE society. 

Du has donated Dhs700,000 to the cause with the support of its Emirati Plan customers (5% of every Emirati Plan subscription is retained as a donation to be used towards charitable causes in the UAE), as well as an additional Dhs500,000 to help renovate even more homes. 

Ahmad Bin Byat, Chairman, Du, said, "The people of the UAE have demonstrated their generosity by donating such a substantial amount into our home renovation fund. This demonstrates their allegiance with the vision of the UAE leadership and the government, who have established a flourishing welfare state that has provided benefits to us all. Our belief is that it is our collective responsibility to respond to the call of our leadership in maintaining our society's values and attributes of equality, security and stability. We have the ability to touch the lives of our fellow Emiratis by making a contribution to initiatives such as Feekom Al Khair and Al Barakah, to exercise our power to make a difference."