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Amwaj Rotana has introduced a new section to its website focusing on its corporate social responsibility (CSR) efforts.
The Jumeirah Beach hotel’s sustainability efforts are committed to the three cornerstones of its values: maintaining the health and safety of its personnel, subscribing to environmental standards and best practices and valuing its host communities.
Among the global initiatives it engages in are the Terry Fox Run, a relief campaign for victims of natural disasters and the popular Earth Hour. It also participates in Rotana Earth – the Rotana Hotel group’s global corporate sustainability platform.
The new section of the website provides an overview of the hotel’s plan, which this year has included a Concert in the Dark for Earth Hour as well as a Charity Brunch and Flea Market for the closing of its brunch season in winter.
The hotel’s health and fitness club, Bodylines, also introduced the first Running Club along Jumeirah Beach Residence as a form of engaging the community and promoting healthy living.
Meanwhile, its news and promotions portal has also unveiled a section called 'For the Earth', which offers readers detailed information on each activity that it pursues.