In a clear endorsement of its tireless dedication to corporate social responsibility, the Al Fara'a Group was conferred the highly coveted Dubai Chamber CSR Label.

Created to encourage the adoption of international best practices and improve reputation and market presence of business institutions in the Middle East, the Dubai CSR Label sets the benchmark for regional practice of CSR by providing review, evaluation and feedback of participating companies' CSR strategies and actions in accordance to progressive global standards.

The Al Fara'a Group has long been heralded and recognized in theUAE for robust and well-planned social advocacies that emphasize sustainability and employee engagement, translating directly to tangible, long-term benefits for its stakeholders.

Its CSR arm, the Al Fara'a Foundation, designs and activates initiatives based around a 5-pillar model of Care, Empowerment, Growth, Nurture and Challenge. The Dubai Chamber CSR Label is yet another important addition to the Al Fara'a Group's admirable portfolio of CSR achievements.

"The CSR Label is an affirmation of our thorough understanding of CSR being intrinsically linked to the concept of sustainable development," said Dr JR Gangaramani, President & Executive Chairman of the Al Fara'a Group.

"In the context of modern economics, good corporate citizenship is no longer a novelty "add-on" to standard core activities, but a tangible metric of effective management and business foresight. On behalf of the Al Fara'a Group, I would like to thank the Dubai Chamber of Commerce for recognizing our efforts, as well the wise Rulers of UAE for their visionary leadership in ensuring a transparent and conducive business environment essential for the growth of the community and the nation as a whole," he added.

Poised to further consolidate its global presence this year 2012, the Al Fara'a Group actively seeks new ways to expand the scope of its CSR engagement. In the first quarter of the year, the Al Fara'a Foundation has already extended its support to numerous initiatives in the health sector, in addition to its continuous activities aimed at mitigating environmental footprints, and improving employee security and well-being.

Mr Adel Saleh, President and Executive Chairman of Al Fara'a Group said, "We see the growth of our business and the development of our CSR operations as directly proportional. As the Al Fara'a Group scales greater heights of business excellence, our dedication to CSR will never wane nor waver, but instead grow brighter to shine the light of hope upon the communities within our care."