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The Alam and Amal organisation - which means "Pain and Hope" in English - was founded just over a year ago with the objective of supporting underprivileged families and helping them secure support from the Government in terms of housing, social security and other benefits.
The Open Day was an event that provided a range of education and training advice and information to under privileged families who attended and were able to gain a comprehensive range of information and help from the different speakers and presentations.
During the special event speakers engaged with the audience in areas of the arts and media hosted by Mustafa Al-Alawi from Sablat Oman to help activate creative thinking and also stimulate and offer a number of ideas about mental relaxation techniques.
Other speakers and guests provided information about financial services, first aid training and photography and there was also a session led by the Association for the Welfare of Handicapped Children in Oman.
Commenting on their support for the Open Day initiative A'Saffa Foods Assistant Manager for Marketing, Daeij Al Hosni said: "As a leading Omani company we are fully committed to helping to support a broad range of community and corporate social responsibility initiatives - especially those that are related to the family such as the Alam and Amal programme.
"This is a tremendously worthwhile activity programme that A'Saffa was delighted to support and we will be looking at ways to continue our partnership with the organisation in the future as it strives to support and help less privileged families in the Sultanate.
"As a company A'Saffa has always recognised there are a broad range of challenging social issues the nation faces and as a leading national company we believe we have a moral obligation to ensure that we continue to support and put our backing behind such worthwhile initiatives and causes."
This latest sponsorship from A'Saffa has reinforced the company's commitment to supporting worthwhile community initiatives. As a business that is committed to providing healthy quality products to families across the Sultanate, A'Saffa Foods is always keen to support initiatives that support and strengthen understanding of social issues that impact the family.
As a proud Omani company, A'Saffa is also actively engaged in growing its export market with strong exports of its frozen chicken products to markets such as the UAE, Qatar, Bahrain, Kuwait and Yemen proving highly successful with customers in these markets who are keen to purchase locally sourced 100 per cent halal products raised with 100% Natural Feed.