CSR Middle East, CSR dedicated platform with 3.555 corporate members in the Middle East.
Couple CSR initiative samples from Morocco
Poverty
BASIC INFORMATION
- Life expectancy: Total population: 75.47 years; male: 72.42 years; female: 76.68 years (2009 est.)
- Infant mortality: 29.75 deaths/1,000 live births; boys: 34.77 deaths/1,000 live births; girls: 24.49 deaths/1,000 live births (2009 est.)
- Malnutrition: 6% (2006)
- Access to clean water: 81%
- Access to sanitary facilities: Rural population: 54%; urban: 85% (2006)
- Human Poverty Index ranking: 97th (2007)
- Gini Index: 40.9 (1992 – 2007)
- Population below the poverty line: 15% (2007)
In its 2007 strategy paper on cooperation with Morocco, the European Union noted that increased economic growth alone was not sufficient for combating unemployment and poverty, which affects 15 percent of the population. Targeted efforts to promote employment are also in the interest of EU migration policy, which is seeking an end to the downward spiral of weak economic growth – unemployment – poverty – migration. German firms, too, might become involved in this area.
PARTICIPANTS
Initiative Nationale pour le Développement Humain – INDH
The national initiative for human development supports local development projects, assists communities, social workers and participatory organizations in developing their implementation skills, and maintains a network of experts.
http://www.indh.ma/fr/index.asp
Agence nationale pour la promotion de la petite et moyenne entreprise
The national agency for small and medium-sized enterprises supports companies and sponsoring organizations in the process of modernization.
http://www.anpme.ma
Yamana
The Fibre Citoyenne program helps decision makers in the textile industry to structure their activities in a socially and ecologically sustainable way. The program is implemented by the Yamana organization.
http://www.fibrecitoyenne.org/index.php?id=12&L=1http://www.fibrecitoyenne.org/index.php?id=12&L=1
Moroccan Association of Textile and Clothing Industries (AMITH)
AMITH serves as a contact for projects in the textile sector.
http://www.textile.ma
Engagement opportunities
- German companies might increase their investment activity, which will create jobs. In addition, an increase in manufacturers’ in-house production and greater use of local providers by German trading companies can help to reduce unemployment.
- Opening up new industries (such as ecotourism and solar energy) is another way of creating more jobs and thereby reducing poverty. KfW is already involved in the Plan d’Electrification Rurale Globale (PERG), which is working to link rural areas to the power network.
COMPANY EXAMPLES
Metro AG
A PPP project involving GTZ and Germany’s METRO Group has been under way since the end of 2007 for the purpose of training local providers as a way of raising food standards and promoting better hygiene. A long-term goal is to increase food exports to the EU.
http://www.gtz.de/en/aktuell/21789.htm
Argand’Or GmbH
The Argand’Or company purchases raw oil from the argan tree from the members of the Union des Coopératives des Femmes de l’Arganeraie. Berber women who are skilled at hand-pressing argan oil have joined together in cooperatives under the umbrella of this organization. Some 23 cooperatives, which include about 1,000 women, organize the cultivation of the argan trees as well as harvesting, storage and production. Through their efforts, they support roughly 6,000 people.
http://www.argandor.de/soziale-verantwortung.html
COGNIS GmbH
Specialty chemicals supplier Cognis also purchases its argan oil from women’s cooperatives. This company has launched an extensive project that includes not only fair-trade guidelines, but also training for the cooperatives and a medical and cultural component.
http://www.cognis.com/company/Company/Sustainability/
Sustainability+put+into+practice/Argan+Case+Study/Argan+Case+Study.htm
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