CSR Middle East, CSR dedicated platform with 3.555 corporate members in the Middle East.
Zain Group, the leading telecommunications provider in eight countries across the Middle East and Africa, announces the publication of its second sustainability report, which is entitled “Dedicated to the Promise of a Wonderful World”. Building on the success of its inaugural report published in 2012, the publication offers in-depth insights into various regional sustainability-related challenges that put pressures on the business. The report also highlights Zain’s approach insuccessfully overcoming thesechallenges, both by theGroup and its operations, and additionally ittransparently addresses the risks the organization faces in further conducting its business. “Dedicated to the Promise of a Wonderful World” was prepared utilizing the Global Reporting Initiatives — GRI G3.1 guidelines and the principles of materiality, inclusivity and responsiveness taken from the AA 1000 Accountability Principles Standard.
The report also includes the results from the organization’s first Corporate Social Responsibility (CSR) survey, conducted in 2012, measuring its CSR priorities and perspectives of its employees and partners, reflecting Zain’s commitment to maintaining a continuous and constructive dialogue between the organizationand its stakeholders. The survey achieved a significant response rate of 57%participation. Focus was given to workers’ rights, human rights, the environment, ethics and governance, community involvement and supplier relation. In addition to the survey, Zain took at a closer look at the gender disparity thereby pledgingto address the gender gap in leadership positions within Zain and across the regional telecommunications industry.
Sustainability developments that have been documented by the Group in the year since the publication of the inaugural report include: Zain Kuwait having been identified as having the country’s best CSR program by the Arab Organization for Social Responsibility in December 2012; and Zain’s initiative to bring clean water to villages in the Red Sea State in the Republic of Sudan, which impacted an estimated 1.53 million people during 2012.
Commenting on the publication of the report, Zain Group CEO Scott Gegenheimer said:
“Zain is committed to adopting a more sustainable business model covering capacity building, education, health issues and greater benefits of the communities we serve. We are positioning ourselves as a regional telecommunication leader not only through our innovative products and services, but also through our proactive self-governance and our ever-increasing social contribution.” He continued, “Zain Group is a pioneering organization at its core, and we hope that the transparent documenting and more importantly our undertaking of sustainability developments is something that will be considered by other players in the region. There has been tremendous progress achieved by the organization with respect to sustainability activities since the publication of the inaugural report in 2012 andthis publication with its additional areas of focus and comparison, underlines our dedication to being transparent with respect to these issues, and to holding ourselves accountable for the manner in which we conduct our business.”
Furthermore, Gegenheimer noted the company’s focus onnarrowing the digital divide by expansion of the network to offer telecommunications services to rural and marginalized segments in various vast countries whereZain operates, and enhancing the livelihoods of many, especially the youth, with a focus in areas of conflict. He noted the company’s several initiatives and focus on establishing training centersfortelecommunications, sponsoring student contests on technology, and an e-learning scholarship programs are only a few of the initiatives Zain is undergoing to support the narrowing of the digital divide and improving the livelihoods of many. As an example, Gegenheimer noted communityand educationalyouth programs currently in place in South Sudan, including a partnership with Peace Earth foundation, UNESCO and Ericsson to support the Youth Peace Network initiative by providing mobile connectivity in the state of Jonglei. The program aims at providing young community leaders with negotiation and conflict resolutions skills through the use of ICT thus narrowing the digital divide.
Another significant community initiative Zain has undertaken in South Sudan is the partnership with the Vodafone Foundation Instant Network, to extend mobile telecommunications coverage to the United Nations Refugee Agency (UNHCR) refugee camp at Yida, Unity State, that supports aid workers efforts to undertake life-saving work easing the plight of more than 70,000 Sudanese refugees. The connectivity will enhance better coordination of food and medical supplies amongst other critical communications tasks undertaken by UNHCR. Italso allowsrefugees to contact their loved ones for free and in the future, there are plans to install telecommunications services that will provide thousands of children living in refugee camps with access to life-changing educational programs which cannot be delivered through any other means.
Other achievements highlighted and disclosed in the latest report include, but are not limited to:
* In 2012, a total of 83 battery hybrid and nine solar hybrid solutions were deployed across Zain’s operations;
* A total of 4,500 handsets were recycled in Bahrain between 2011 and 2012 through the organization’s Handset Recycling initiative.
* Site-sharing was also implemented in 237 base stations across Saudi Arabia, Kuwait, Sudan, Jordan and Bahrain in 2012.
* 104 managers participated in Jordan’s Zain Al Khair Fund, a volunteer, employee-based initiative that provided Zain managers with the opportunity to donate money and support 92 families through the establishment of sustainable businesses.
* 200 thousand students in seven states in the Republic of Sudan have benefited from the Back to School program.
* More than 118 thousand people (including about 65 thousand students) enrolled in the e-learning program Taaleb powered by Zain Kuwait.
* Children’s Museum hosted Mobile Jordan more than 45 thousand children from rural communities in the year 2012.
* Zain initiative to bring clean water to villages in the Red Sea state in the Republic of Sudan, benefiting approximately 1.5 million people in the year 2012.
To download a complete copy of “Dedicated to the Promise of a Wonderful World”,visit this link