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Second CSR Al Youm newsletter celebrates leadership

Dubai Chamber of Commerce and Industry's initiative, the Centre for Responsible Business (CRB), has published a special edition of its CSR Al Youm newsletter for 2011.

This latest edition of the newsletter, which highlights the importance of implementing corporate social responsibility initiatives, provides an insight into how best to integrate CSR and sustainability strategies and business processes into various economic organisations. 

The newsletter covers extensive topics including leadership and its role in providing guidance in reinforcing CSR programs in businesses, best practices in health and safety, implementing wellbeing in the workplace and the role of CSR and sustainability in the recovery phase.

The newsletter highlights world-wide research findings from the Hay Group, which shows that leadership contributes to 70% of corporate atmosphere, while corporate atmosphere contributes 30% of corporate performance. Therefore, leadership can exert direct influence on corporate performance. 

The first conclusion reinforces that leadership does have a significant impact on organisational performance, while the second one tells us that leadership development in regional companies has a long way to go. Sustainable business leaders are evaluating new markets, new products, and going after the most innovative people.

The research also defines some of the common characteristics of sustainable businesses, like a genuine commitment to sustainability, which has to cascade down through top management, the integration of Key Performance Indicators (KPIs) for sustainability into business processes, corporate performance and employee recognition as well as understanding of how sustainability issues are related to different products and market segments. 

Complimenting this special edition on leadership, the newsletter introduces the reader to the first Sustainability Network CEO Seminar, where top executives shared their CSR journeys and provided an insight into how best to integrate strategies and business processes which support CSR and sustainability. 

Under this network, the seminar brought together top executives from Aramex, Freshfields Bruckhaus Deringer, Intercoil International, Puma Middle East and Unilever MENA. More companies are expected to join the network this year.

The newsletter also highlights the success of the Dubai Dialogue: Responsible Recovery event which was another example of what the Centre is trying to achieve by bringing cutting-edge thinking into the region and facilitating learning and debate amongst academics, practitioners and business leaders.

The newsletter offers a few tips on implementing wellbeing practices at the workplace through the Centre's latest initiative of "Healthy Workplace, Healthy Community," which raises awareness about the importance of responsible practices, and explains its benefits to companies, society and the employees at large. 

This initiative has seen companies like Johnson & Johnson, TNT Express, Barclays and DLA Piper ME collaborate with Dubai Chamber to develop a Wellbeing Guidebook, with case examples which other companies can use to develop and implement wellbeing programs within their organisations and within the community.


Link to read publication: http://www.dubaichamber.com/resources/research-reports/csr_al_youm#

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