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Panasonic employees and UAE residents gathered at Dubai’s Al Mamzar beach for the 11th edition of Clean-Up Drive 2012. The event was organized under the auspices of the Philippine Consulate General of Dubai, and is part of the global Clean-Up the World initiative from the United Nations Environment Programme (UNEP).
Globally, the Clean-Up Drive engages an estimated 35 million volunteers in 130 countries each year, making it one of the world’s largest community-based environmental campaigns.
“We are now in the 11th edition of the Clean Up Drive initiative. It has indeed been a great honour to be able to support and be part of such a noble cause. I would like to take this opportunity to thank Dubai Municipality for helping us drive this initiative successfully. It has been our constant endeavor, to urge people to contribute to the environment in whatever small way they can and we are positive that events like this contribute significantly. We have also had associations with many sponsors for the event and we would like to extend our deep gratitude to each and everyone associated with it,” said Philippine Ambassador, H.E. Grace Relucio-Princesa.
Panasonic continues to address environmental issues across the Middle East and Africa (MEA), and its sponsorship of Clean-Up Drive 2012 is another addition to the community based initiatives from the Japanese electronics manufacturer. The move marks the second consecutive year of participation by Panasonic Marketing Middle East and Africa (PMMAF).
“As a company, we are always working towards attaining our grand vision while integrating our environmental contribution and our business growth. We have made close ties with people by conducting our business closely linked to their daily lives ever since our foundation and this is our greatest asset. We are now focusing on ways to achieve a sustainable society and take the lead in Green Innovation, beginning with lifestyles for the next generation around the world. Our participation in such activities is a conscious and continual effort towards contributing to the sound development of the society. It reinstates our commitment and perseverance towards achieving our goal,” said Masao Motoki, Managing Director, Panasonic Marketing Middle East and Africa.
Panasonic Marketing Middle East and Africa remains active with its eco initiatives and educational activities and corporate social responsibility (CSR) programmes across the MEA region. Many of these activities are held in collaboration with business partners, governments, international NGOs, and other stakeholders.
“We will continue to look at ways to bring our brand closer to our consumer through sports, entertainment and eco-education. We will always believe in offering better living, which provides people around the world with a sense of security, comfort and joy in a sustainable way,” added Motoki.
In October 2010, Panasonic announced its Eco Ideas Declaration for the region in line with the company’s global theme of environmental sustainability and a determination to become the number one green innovation company in the electronics industry by 2018.
Based on this concept, the company will work together as a Group with the two innovations: Green Life Innovation that changes people’s lifestyles, and Green Business Innovation that changes business-styles. Both programmes aim to reduce the environmental impact of its operations to a maximum extent and spread technologies and ideas that transpire from such reduction efforts. Panasonic is combining these environmental efforts with its overall business growth.