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Halawani Brothers, a leading food manufacturing company in the Kingdom, has launched the second edition of the #Halawani_Al-Khair campaign. The initiative is part of the company’s corporate social responsibility (CSR) and aims to promote volunteering and extend philanthropy, reflecting the company’s commitment toward Saudi citizens and residents.
This year, the #Halawani_Al-Khair initiative has added more development and philanthropy activities. Over 500,000 meals for iftar are being distributed all over the Kingdom. The campaign includes the “Employees Volunteering Program” in cooperation with the “Khadoom” program.
“Iftar Al-Khair” at the King Abdul Aziz International Airport included the distribution of more than 800 Ramadan baskets, in addition to supporting about 10,000 families in cooperation with the Nama Charity and Development Association.
Saleh Ahmed Hefni, CEO and managing director of Halawani Bros, said the #Halawani_Al-Khair campaign has achieved many successes in its second year through initiatives targeting diverse segments of society.
He said the campaign has also achieved its objective of promoting the community and empowering individuals to be effective and productive members of society.
“Successes energize Halawani Bros. to develop the initiative and include several new activities and sectors, which has encouraged many associations and charities to become partners in these activities,” Hefni added.
The #Halawani_Al-Khair initiative in its first year achieved remarkable successes in volunteering and charitable work. This Ramadan, it is expected to reach wider segments of society with the gold sponsorship of the “Ramadan Aman 7” campaign in the Kingdom, which aims to reduce traffic accidents and excess speed.
Around 14,000 volunteers from different segments of society are involved in the distribution of light iftar meals to drivers before the Maghreb prayer at vital traffic junctions and crowded sites in Saudi Arabia, the UAE, Kuwait, Bahrain, Oman, Jordan and Bosnia. Over 360,000 meals will be distributed in 17 cities in the Kingdom.
The company’s executives, employees and their families are participating in the initiative with the objective of interacting with the community in spreading goodness and serving the people of the Kingdom.