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Mawaed Al Rahman - set to take place throughout the month of Ramadan - will see over two hundred Think Up GCC volunteers and Du employees work together to distribute over 130,000 Iftar meals to needy families across four UAE locations.
In effect, Think Up is a social media PR agency dedicated to raising awareness of community-led initiatives - including projects, specific causes and events - among GCC youth. The organization works to encourage young talented Emiratis to engage with their communities for both commercial events and charitable projects.
"At Think Up, we strongly believe in the power of solidarity, especially during the holy month," said Saleh Al Braik, Think Up Founder. "It is vital for communities in the UAE to come together through charitable projects and help bring people together around a good cause. Our collaboration with Du provides a great platform for us to not only help the less fortunate but also embrace the values of Ramadan."
This year, the four Mawaed Al Rahman distribution points set up across the Emirates include Hazza Bin Zayed Mosque in Abu Dhabi; The Grand Mosque of Satwa in Dubai; Salim Bin Ali Al Owais Square, Al Fisht Area in Sharjah, and Bu Rusli Mosque in Al Iihad Street, next to Eppco in Ras Al Khaimah.
Each Mawaed Al Rahman location will have a queue dedicated to children and women, and, for the first time, Du will hand out kid's meals. In fact, for the last 10 days of Ramadan, children visiting Du's Mawaed Al Rahman will receive Eid gifts, including back to school items, purchased from Du employees' donations.
"We are so proud to be collaborating with Think Up for this year's Mawaed Al Rahman Iftar meal distribution programme - which aims to bring the UAE community together through shared experiences and in honor of Ramadan," said Hala Badri, Executive Vice President - Brand and Communications, Du. "At Du, we have long believed that helping each other is the cornerstone of humanity; and, we hope that, through this joint venture, we can inspire others to contribute and lend a hand to those who need it the most."
Think Up volunteer Labeeb Dar echoed that statement, saying: "This is an amazing initiative! Think Up's partnership with Du - for this year's Mawaed Al Rahman programme - brings together over 200 volunteers so that they can give back to the community - creating a strong sense of responsibility for such a noble cause."
Another volunteer, Alia Alblooshi, reiterated that sentiment, adding, "We should always be looking at practical ways of extending the Ramadan spirit throughout the year."
The Think Up volunteers will be keeping the public up-to-date with the Mawaed Al Rahman's developments through social media.