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bushra azhar
  • Female
  • Jeddah
  • Saudi Arabia
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Profile Information

Full Name
bushra azhar
Good Business Sense
Founder and CEO
Company Website
Saudi Arabia
Professional Background
I am a CSR and Sustainability Consultant based in Saudi Arabia. I am the Founder of Good Business Sense (GBS), a CSR and Sustainability Knowledge Advisory (http://www.gbsense.com). A former corporate VP and academic, I have 14 years of experience under my belt with almost 5 years in CSR related areas. Before starting GBS, I was the head of Sustainability operations at a consulting business based in Jeddah where I worked with some of the top Saudi companies in helping them determine their CSR direction, designing bespoke CSR training programs and developing Sustainability reports in line with GRI. I am the author of a research study examining growth of CSR in Saudi Arabia and am also responsible for developing 3 out of a total of 6 CSR reports released in the Kingdom.
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Bushra azhar's Blog

Seven lessons I learned from my first G4 Report (Hint: No. 5 is why you should not think any more about making the jump)

Posted on March 19, 2014 at 11:00am 1 Comment

Last week I wrote my first sustainability report based on the GRI G4 guidelines. This was for a Saudi business conglomerate and with this report which applied G4 at core level, they became the first Saudi company to issue a GRI checked G4 report. Despite the hugely steep learning curve and the effort it took to tear myself away from the G3 thinking, the report was a colossal source of pride and gratification for me and for everyone who worked on it. Yes, there were times I just wanted to…


Do Companies REALLY need CSR Consultants?

Posted on October 24, 2013 at 12:56pm 0 Comments

Corporate Social Responsibility is a relatively new business discipline and its inclusion in the mainstream management consulting is even newer. As companies  embed corporate social responsibility into their businesses, the value of working with CSR consultants isn’t always clear.

The first time I worked with a Saudi business contemplating CSR, what struck me most was how receptive the management was to new ideas. Yes I could hear trepidation and fear of unknown territories but above…


Top 50 CSR and Sustainability Must Dos

Posted on June 15, 2012 at 7:00pm 0 Comments

The literature on CSR and Sustainability topics is diversevibrant and a little…


5 Steps to Jumpstarting Your CSR Career

Posted on May 9, 2012 at 10:55am 0 Comments

On the rare occasions that I have to tell people what I do (rare, because being an expat female in Saudi Arabia, people generally assume I don’t work), it is always tricky. I am still trying to figure out what’s worse; the confusion with “Customer Service Representative” or that barely concealed eye-roll. Despite the eye-rolls and the perplexed stares, I…


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