Conceived and built the brand Protect your Mom (PYM) campaign into a major breast cancer awareness campaign within a year. PYM is a zero cost campaign to create awareness about breast cancer. Within less than a year the campaign has attracted over 2400 fans on facebook and captured headlines in all the major newspapers and City 7 News, 103.8 News etc and made it to the Top 5 ADCB Emirates Woman Awards.
A rough video could be viewed at http://www.youtube.com/watch?v=VeGXmsKUqs4
Started the PYM Design and win contest to educate students about breast cancer and pester their moms to do a self exam/mammogram.The contest has received huge response and excellent entries in the form of posters,dances,skit etc- the language of the youth
• Also initiated ‘Hair for Hope” in Association with Volunteers in Dubai to collect hair to make wigs for cancer
Patients. 48 people donated their hair at the launch event which was covered extensively by the media