My interests lie in brand management (identity, image and reputation), organizational identification, corporate social responsibility (CSR) and business ethics, relationship marketing, and integrated marketing communications (IMC). In addition, I am interested in both qualitative and quantitative research methods.
Your comments on CSR is valuable. I also believe that CSR should be a routine and not a once a year activity as many companies often do. I am a Research scholar on CSR and would appreciate if you could share more thoughts