CSR Middle East, CSR dedicated platform with 3.555 corporate members in the Middle East.

Zafco launches 'Safe Tire, Safe Family' campaign

Zafco - the UAE-based, global distributor of automotive tires, batteries and lubricants -announced the launch of its 'Safe Tire, Safe Family' campaign in a bid to help make roads safer for commuters in the UAE.

Zafco conducted complimentary vehicle inspections, starting with Al Noor Training Centre on the 23rd and 24th of October, with plans for the campaign to branch out to schools across the country.

Gopiraj KV, CEO of Zafco, commented, "The RTA reported that last year between July and September 2010, 31% of road traffic accidents in Dubai were caused by lack of proper maintenance of tires. Since we have the technical expertise and the required manpower, it is our responsibility to lend support to the government and educate the public about this issue now more than ever."

This year, CSR has been one of Zafco's top priorities. They understand the need for the private sector to support government initiatives to help protect the local community. Tire safety by default is one of the most important issues for Zafco and they feel that community involvement is essential to raise awareness and make the roads safer for commuters. They intend to continue raising awareness so that poorly maintained tires are no longer the reason people experience car accidents.

The endeavor to keep students safe started with an inspection conducted by Zafco at the Al Noor Training Centre for Children with Special Needs. The centre's entire bus fleet was checked along with vehicles belonging to teachers, employees and parents. Zafco's technical team also shared information about tire safety with the bus drivers and parents to promote safe driving and regular checks to avoid road accidents. The highlight of the event was a painting exhibition by the students of Al Noor whose drawings were inspired by Zafco's 'Safe Tire, Safe Family' Campaign. Zafco provided gifts to the budding artists to recognise and appreciate their work. These paintings will also be included in the Al Noor 2012 desk calendar which has been sponsored by Zafco. This is yet another initiative by Zafco to spread the message of tire safety.

Isphana Al Khatib, Director of Al Noor Training Centre for Children with Special Needs commented, "Al Noor is pleased to be associated with Zafco for their first-ever 'Safe Tire, Safe Family' Campaign that enabled our staff, volunteers, students and parents to participate in this event to show their support. This campaign has enabled us to help promote road safety and highlight the importance of proper tire maintenance in avoiding accidents. We are pleased with our positive association with Zafco and hope to continue our partnership for initiatives to come."

Aftab Khan, Vice President Marketing for Zafco, commented, "The momentum of our CSR division is moving at a steady pace, and we have been successful in raising awareness about issues that matter to the community. The response from the Al Noor Centre has been very promising and we look forward to implementing this activity in schools across the different emirates."

Continuing its focus on the safety of children in the Emirates, Zafco is inviting transport companies servicing schools and educational institutes in the UAE to register on Facebook for the 'Safe Tire, Safe Family' campaign. Zafco will contact the schools and colleges to organize the vehicle check for the bus fleet at their premises. The check will also be extended to staff and parents, followed by a training session with the bus drivers.

The company recently joined a working group formed by the Emirates Authority for Standardization and Metrology (ESMA), and is actively contributing to help identify issues and raise standards in the tire sector. In order to bring these initiatives to a wider audience, Zafco is aiming to partner with government agencies with the goal to improve safety standards and ensure the welfare of commuters.

 

Views: 111

Comment

You need to be a member of CSR Middle East to add comments!

Join CSR Middle East

© 2024   Created by Dr. Fatih Mehmet Gul.   Powered by

Badges  |  Report an Issue  |  Terms of Service