Procter & Gamble (P&G) has recently released its first Sustainability Report for the Arabian Peninsula, detailing its dedication to achieving sustainable excellence in the region. The Sustainability Report describes the progress made towards the company's 2012 goals, including an overview of P&G's long-term environmental sustainability vision and new goals for the year 2020.

The report highlights P&G's efforts to improve the environmental footprint of its products and operations, the efforts made towards delivering sustainable product innovations, and other achievements within its five sustainability strategies (Products; Operations; Social Responsibility; Employees and Stakeholders). 

"Sustainability is not just about 'green' products tied to a current consumer movement, but a systemic approach covering our total supply chain, from raw materials to manufacturing processes to the consumer. Our Purpose requires us to help solve environmental and social sustainability issues. Protecting the environment is critical to fulfilling our purpose of improving lives for generations to come," said Al Rajwani, Vice President and General Manager of P&G, Arabian Peninsula & Pakistan.

"We are committed to delivering products and services that touch and improve lives, and we are dedicated to going the extra mile to fulfil our Purpose to make everyday life better for people around the world," said Yassin Attas, External Relations Director of P&G, Middle East and Pakistan. "Our first Sustainability Report for the Arabian Peninsula demonstrates our commitment to the region, in terms of improving the lives of its people, preserving the environment, and leaving a positive impact upon the communities in which we live and work." 

Sustainability is integrated into P&G's Purpose-inspired growth strategy. With a long history of community involvement in the Arabian Peninsula region, P&G has, in recent years, undertaken several extensive campaigns for the benefit of the region's residents. In 2011, Pampers joined hands with UNICEF with an aim to eliminate Maternal and Neonatal Tetanus, launching the '1 Pack = 1 Life-saving Vaccine' scheme that led to the donation of millions of vaccines, driven by the Arabian Peninsula consumers' support. P&G's also partnered with Special Olympics MENA for the sixth year to organize the Step Up Festival, gather residents, volunteers, and children in UAE together for a fun-filled day out in Zaabeel Park, Dubai. The event was part of a multi-brand in-store initiative to support training and qualification of athletes with intellectual disabilities across the region. The report included other examples in the areas of education and community development. 

P&G defines sustainability broadly to include environmental and social responsibility. It's about ensuring a better quality of life for everyone, now and for generations to come. P&G brands have improved the lives of the world's consumers for more than 170 years, with the companies' Values and principles guiding it to do the right thing. To this end, P&G employees have reached out to touch and improve the lives of more than 1,750,000 child and mother across UAE and the Gulf countries, in small but meaningful ways every day.