CSR Middle East, CSR dedicated platform with 3.555 corporate members in the Middle East.

Landmark Group organizes its 5th annual Blood donation campaign

Landmark Group, the largest value retail shopping chain in Kuwait recently conducted its annual blood donation campaign in association with Kuwait Central Blood Bank (KCBB). The event took place at Al Bahar Center; with 120 plus employees and customers of Landmark Group who took part in this social cause to help foster a culture of voluntary blood donations.

Staff members from all departments and branches across Kuwait were invited to participate in the blood donation drive. The campaign, which was supervised by a team of specialized doctors, generated a tremendous response from the employees.

Mr. Saibal Basu, Chief Operating Officer, Landmark Group Kuwait, thanked all the employees and customers who participated. "The campaign is aimed to encourage community members to come forward and voluntarily donate blood. We are happy to conduct this campaign on an annual basis and continue to serve the local community and the society at large has always been high on the agenda for Landmark Group. We are glad to continue our support to the Kuwait Central Blood Bank which has been doing an admirable job in saving lives by maintaining ample stock of blood," concluded Mr. Basu.

Commenting on behalf of the KCBB, Dr. Reem Al Radwan said: "We welcome Landmark Group's efforts every year in helping us to raise the profile of this humane cause. Maintaining the KCBB's blood supply is our collective responsibility. On behalf of our patients and staff I would like to thank the donors in advance for their support, which is pivotal to the KCBB's ability to provide blood and blood products".

The campaign conducted for the Fifth consecutive year is a part of the Group's continuous efforts to highlight the principles of corporate social responsibility and support patients in need.

Views: 250

Comment

You need to be a member of CSR Middle East to add comments!

Join CSR Middle East

© 2024   Created by Dr. Fatih Mehmet Gul.   Powered by

Badges  |  Report an Issue  |  Terms of Service