In the presence of HH Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, Vice President and Prime Minister of the UAE, Du launched Emirati Plan - a new mobile offering from Du designed exclusively for UAE nationals - at the telecom's stand at Gitex Technology week. His Highness was received at the stand by Osman Sultan, CEO, Du, accompanied by Farid Faraidooni, Chief Commercial Officer, Du, who explained the details of the Emirati Plan and the ways in which it would benefit UAE nationals in ways beyond fulfilling their communication needs.

The Emirati Plan is the result of extensive research into the mobile communications needs of UAE nationals, and has been designed specifically to meet their requirements.

It is exclusively available to those holding a UAE passport or National ID and comes with a bouquet of benefits, including an exclusive range of mobile numbers available only to Emirati Plan customers; national rewards, such as up to 2000 national minutes, 1000 SMS and 2GB of data per month; international rewards to connect you to the world at a single special rate of 2.42 fils/second (Dhs1.45/minute) for international calls to over 190 destinations; lifestyle rewards, with personal invitations to major events, special content and more. 

One of the most unique factors about the Emirati Plan though is that it not only gives to the customer, but allows the customer to give back to their community, through a corporate social responsibility (CSR) initiative created by Du, details of which will be announced shortly.

"Every customer is unique in his or her communication requirements, which is something that we're renowned for recognising and catering to through our many distinct packages," said Farid Faraidooni, Chief Commercial Officer, Du. 

"Our new Emirati Plan is special , and only Emiratis are eligible for this exclusive plan, which comes with a variety of value-added extras that will complement our customers' lifestyles. We believe that the dedicated numbers which will be used only for Emirati Plan subscriptions will encourage a new national unity - if you have an Emirati Plan number, you are broadcasting your pride on being an Emirati citizen."

The Emirati Plan is available in three different tiers that suit the Emirati lifestyle -Emirati 100 Plan, Emirati 250 Plan and Emirati 500 Plan, which will be available at all Du Shops and authorised dealers. 

What sets Du apart is the telecom's innate desire to give back to the community from which it was born. Throughout its years of operation, Du has encouraged education for Emiratis, driven environmental-awareness campaigns, fostered cultural projects to further the UAE's heritage, and contributed to the community in order for it to flourish. 

Du's dedication to the UAE has been clear from the very start - but the telecom's latest campaign is targeted specifically at the people who have made it the success that it is today: the Emirati people.