Around the world, companies have invested time, talent, and treasure in social and environmental efforts for a range of complementary reasons. For many companies, cause marketing—the use of social and environmental efforts to build a brand and increase profits—has been a secondary if not primary motivation.

Cause marketing won’t work with all customer segments—some simply don’t care—but research suggests that there is a segment of socially conscious consumers that cause marketers…

In order to make an "uncommon impact" on the communities we work in across 100 markets where we are present, 34,000 Nielsen associates are embarking on various activities around the World.

Each country has developed on their own plans to help our communities.

This is in line with our Global "Nielsen Cares" initiative that revolves around 4 broad themes: Hunger & Nutrition, Technology Access, Diversity and Education.

11 days and 10 hours left…