The backdrop of the Campaign is  “Life isn’t worth living unless it’s lived for someone else”“Hadith of Prophet Mohammed (SAS)

 “Holiday Inn Dubai – Al Barsha Loves You Campaign” was launched in 2007 with a remit to go beyond the bottom line and to demonstrate Corporate Social Responsibility. In the four years since inception, the hotel staff  have successfully held  various awareness and fund raising drives  have enabled  the Campaign to share in building civil society in the UAE whilst helping the needy in other parts of the world, viz:

Valentine’s “Tea Party” for Children with special needs ,  2010“Pakistan Flood Relief”  Appeal  and Labour Camp “Carom Tournament”   as well as “Marathon” For a Cause , and  Iftar for underprivileged children of “Action Care” and “Al Noor Training Centre”