bushra azhar
  • Female
  • Jeddah
  • Saudi Arabia
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bushra azhar posted a blog post

5 Steps to Jumpstarting Your CSR Career

On the rare occasions that I have to tell people what I do (rare, because being an expat female in Saudi Arabia, people generally assume I don’t work), it is always tricky. I am still trying to figure out what’s worse; the confusion with “Customer Service Representative” or that barely concealed eye-roll. Despite the eye-rolls and the perplexed stares, I am very glad with my chosen vocation…See More
May 9
bushra azhar posted a blog post

The Corporate Immune System: Why Companies Stop Caring

I recently finished reading The Assault on Reason by Al Gore. In one chapter of the book Gore gives the metaphor of human immune system and how it calibrates itself during childhood and infancy and creates antibodies in response to any threats to the body. The process continues till a person is a grown up and then the genetic code of these antibodies remain imprinted in the immune system for easy accessibility whenever…See More
Feb 27
bushra azhar updated their profile
Feb 19
bushra azhar is now a member of CSR Middle East
Feb 5

Profile Information

Full Name
bushra azhar
Company
Good Business Sense
Department
CSR
Position
Founder and CEO
Company Website
http://www.gbsense.com
City
Jeddah
Country
Saudi Arabia
Professional Background
I am a CSR and Sustainability Consultant based in Saudi Arabia. I am the Founder of Good Business Sense (GBS), a CSR and Sustainability Knowledge Advisory (http://www.gbsense.com). A former corporate VP and academic, I have 14 years of experience under my belt with almost 5 years in CSR related areas. Before starting GBS, I was the head of Sustainability operations at a consulting business based in Jeddah where I worked with some of the top Saudi companies in helping them determine their CSR direction, designing bespoke CSR training programs and developing Sustainability reports in line with GRI. I am the author of a research study examining growth of CSR in Saudi Arabia and am also responsible for developing 3 out of a total of 6 CSR reports released in the Kingdom.

Bushra azhar's Blog

5 Steps to Jumpstarting Your CSR Career

Posted on May 9, 2012 at 10:55am 0 Comments

On the rare occasions that I have to tell people what I do (rare, because being an expat female in Saudi Arabia, people generally assume I don’t work), it is always tricky. I am still trying to figure out what’s worse; the confusion with “Customer Service Representative” or that barely concealed eye-roll. Despite the eye-rolls and the perplexed stares, I…

Continue

CSR Superstars- Part One

Posted on March 6, 2012 at 1:30pm 0 Comments



One of the most annoying things about CSR and sustainability as a career line is, having to explain to people what you do for a living. Ahhhh….the blank stares, the ubiquitous confusion with “Customer Sales Representative” and the unsaid stereotypes associated with all things social.  There are times when I seriously consider lying about…

Continue

The Corporate Immune System: Why Companies Stop Caring

Posted on February 26, 2012 at 5:30pm 0 Comments

I recently finished reading The Assault on Reason by Al Gore. In one chapter of the book Gore gives the metaphor of human immune system and how it calibrates itself during childhood and infancy and creates antibodies in response to any threats to the body. The process continues till a person is a grown up and then the genetic code of these antibodies remain imprinted in the immune system for easy accessibility whenever…

Continue

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