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Sumair Ahmed Sayani
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Sumair Ahmed Sayani
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Nielsen Study - The Global, Socially Conscious Consumer

Posted on June 2, 2012 at 12:56pm 0 Comments

Around the world, companies have invested time, talent, and treasure in social and environmental efforts for a range of complementary reasons. For many companies, cause marketing—the use of social and environmental efforts to build a brand and increase profits—has been a secondary if not primary motivation.

Cause marketing won’t work with all customer segments—some simply don’t care—but research suggests that there is a segment of socially conscious consumers that cause marketers…


Nielsen Global Impact Day - June 14 2012

Posted on June 2, 2012 at 12:12pm 0 Comments

In order to make an "uncommon impact" on the communities we work in across 100 markets where we are present, 34,000 Nielsen associates are embarking on various activities around the World.

Each country has developed on their own plans to help our communities.

This is in line with our Global "Nielsen Cares" initiative that revolves around 4 broad themes: Hunger & Nutrition, Technology Access, Diversity and Education.

11 days and 10 hours left…


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