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Sina Bassam Ali Hbous
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Profile Information

Full Name
Sina Hbous
Company
CEDARE (Centre for Environment and Development for the Arab Region and Europe)
Department
Sustainable Growth
Position
Sustainability Expert
Company Website
http://www.cedare.int/
City
Cairo
Country
Egypt
Professional Background
- Public Administration (Government relations)
- Policy Research
- CSR
Linkedin Profile Link
http://https://www.linkedin.com/nhome/?trk=
CSR Interest & Background
April 2010-August 2012
National Bank of Egypt
Corporate Social Responsibility, Unit Head

Assisting the Director of PR and Marketing with the management of NBE’s yearly CSR strategy and its financial budget allocations:

• Organization Management: Creating new internal system, criterion and processes of evaluating and reviewing incoming project proposals for funding.
• Planning and Research: Designing a yearly strategy for NBE’s CSR budget in alignment with the business interests of NBE and the societal developmental needs of Egypt and writing midterm and annual implementation review of the strategy. The designed strategy mainly targeted the funding and management of Education, Health and Youth community engagement related projects.
• Financial controlling and Budgeting: Allocating budget to assigned projects according to the overall yearly fiscal CSR strategy and insuring that the allocations are properly spent through a monitoring and evaluation mechanism.
• Project Management: Assisting in the project management of CSR projects and its steering committees through liaising, conducting follow-up and drafting status reports. CSR projects include two core focal areas health sector and civil society:

- Upgrading medical quality services in public hospital
- Creating flagship public health centers in rural areas
- Capacity building of CSOs and local NGOs through NBE sponsorship fund
- Capacity building of NGOs through NBE’s volunteering program “NBE networks of empowerment”
- “Post revolution local NGOs and rural association contingency funding initiative” through NBE CSR budget

• Grant Management: Assessing and evaluating project and donation requests in alignment with the bank’s strategy and plan.
• Fundraising and Resource Mobilization: Assisting in putting the action plan and protocol to conduct fundraising activities to NBE development programs through events, publications and networking.
• Partnership Management and Networking: Creating and sustaining communication links with government affiliates, civil society and international donors and scouting potential project partners.
• Monitoring and Evaluation: Writing monthly, quarterly follow-up reports concerning ongoing projects for NBE’s chairman in addition to conducting periodical and surprise field visits for monitoring and measuring effectiveness requirements.
• Awareness and Outreach: Designing and launching NBE internal volunteering program, in addition to writing the volunteering manual, code of ethics and tasks for the Bank. Conducting internal seminars to disseminate information about corporate social responsibility and the bank’s corporate citizenship.
• Social Media and Marketing: Responsible for delivery of press releases, communication briefs, reports, newsletter, print ads, TV media, posters and brochures to promote NBE CSR projects and assist in fundraising when necessary.

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