10 years’ PR agency experience in developing and executing communication campaigns to support strategic marketing / business objectives of corporate clients. This has included:
i) CSR / community outreach programs - where our efforts established clients as key development partners for a variety of causes such as education, disability and women’s health. Our goal was to ultimately change people's behaviour whilst maintaining a positive image for the client.
ii) brand PR for some of the world's leading FMCG brands - where we predominately focused on building brand credibility and engaging consumers via influencer marketing campaigns.
I recently joined this group and find your profile very interesting. I am also a member of similar group here in New Zealand. I have just completed a PhD in CSR and Sustainability at Auckland University of Technology. I have always wanted to practice in the Middle East and will appreciate any lead in terms of institutions or companies. The good news is that Sustainability is gaining momentum in both the Middle East and Africa. The emphasis on this concept in these regions will be transformational.
Kindly advise me on the best approach to keying into any CSR or Sustainability based organisation in the Middle East.