Full Name

Neela Bettridge

Company

Article 13

Department

Sustainability, CSR, Executive coaching

Position

Director

Company Website

http://www.article13.com

City

London

Country

United Kingdom

Professional Background

My work is grounded in a concept termed co-production, the understanding that services are most successful when stakeholders are involved throughout the process, including the scoping stages and capacity building. My approach is to work alongside local communities and internal teams all around the world to identify the material issues to them, their communities and their everyday roles. My task is then to provide the tools and materials to build the capacity of these local and internal stakeholders to create a shared vision; develop and deliver future services; and leave the programme to the stakeholders as an empowered community.

This approach is underpinned by proven behaviour change methods including social research, social marketing and stakeholder engagement.

Specialities:
 Sustainable Business Strategy
 Stakeholder Mapping, Insight Engagement and communications (underpins all my work)
 Corporate Governance
 Social Marketing and Creating Shared Value
 Facilitation, Training and Mentoring
 Clean Technology

Personal Website

http://www.article13.com

Linkedin Profile Link

http://www.linkedin.com/in/neelabettridge