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Lamiaa Ashour
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Profile Information

Full Name
Lamiaa Ashour
Company
Shell Egypt N.V.
Department
Extended Leadership Team
Position
Social Performance Manager
Company Website
http://www.shell.com/egy.html
City
Cairo
Country
Egypt
Professional Background
PROFESSIONAL EXPERIENCE

SHELL EGYPT N.V., EGYPT – UPSTREAM COMMUNICATION Jul 2013 – Present
Social Performance Manager (Local Community Development Manager), Extended Leadership Team

Responsibilities & Accomplishments
- Manage Social Impact
o Acquire socio-economic baseline data and ensure the findings are fully integrated into relevant business planning activities (desktop research).
o Deliver the Social Impact Assessment for exploration blocks (NE Obaiyed and N Matruh)
o Implement the Social Management Plan for ESHIA (Risks/Impacts-Mitigation)
o Deliver the Community Map for the exploration blocks
o Develop & Implement Social Performance Plan (reviewed annually)
o Establish the Shell/Bapetco joint Community Development Committee
o Hire, train & manage the Community Liaison Officer (CLO)
- Deliver Local Social Investment
o Oversee the development of a robust project-level social investment programme (as per steer of ESHIA study; combining short and long term initiatives and in alignment of the country Social Investment (SI) strategy). Delivered the installation of two Light Centers in Haqfet El Gallas village in Matrouh as pilot project; included signing an MOU with Philips Egypt & Governor of Matruh & a project ceremony
o Ensure the effective and timely execution of the Local Social Investment Strategy accounting for business risks, operations and community development requirements.
o Deliver the country level SI Strategy
- Promote Local Content:
o Implementing Intilaaqah trainings in Matrouh Governorate
o Input in local content policy/plan (owned by CP) to maximize on encourage contractors for hiring local people from the community
- Develop & Implement the Stakeholder Engagement Strategy and Action Plan
o Represent company at key engagements which require social input/knowledge (ie. NGO engagement; local community engagement & consultation).
o Build and maintain strong working relationships with key stakeholders in the operational areas including (but not limited to) regulators, local authorities, NGOs/CSOs and cultural bodies etc.
o Ensure the field based project & SP team (including contactors) are executing the agreed community engagement programme
o Establish the Framework of the Community Feedback Mechanism (and become custodian)
o Support and ensure communication of the emergency response procedure to the affected communities (especially during drilling)
o Arrange for community visits for Business Leaders
- Ensure Social Control and Performance Assurance
o MENA TA2 Accredited
o Organize an SP Peer Review
- Conduct Social Performance Awareness sessions to Joint Venture
- Member of the Extended Leadership Team

SHELL EGYPT N.V., EGYPT – UPSTREAM COMMUNICATION Jan 2011 – Jun 2013
Head of Social Investment (Intilaaqah Programme Manager), Communications Department

Responsibilities & Accomplishments
Intilaaqah Programme Manager: Preparing and executing Intilaaqah Egypt strategy and operating plans;

- Set budgets and monitor them;
- Manage the day to day running of Intilaaqah Egypt and the staff required by the program activities; Establish an effective evaluation processes for the programme;
- Use of LiveWIRE programmes & materials, to adapt training programmes and materials for use in Egypt;
- Liaise with the main sponsors and partners, with Government Departments, training organizations, small business support organizations and other relevant actors/players;
- Develop an effective PR/media campaign;
- Identify and promote new opportunities for business creation in Egypt by liaising with other research and economic agencies;
- Contribute to LiveWIRE International initiatives. Identify and train, either in workshops or at a distance, a network of volunteer mentors;
- Establish and maintain a “community of interest” to ensure solicitation and integration of graduates’ feedback as well as provide support and mentorship system.

Manage the Social Performance/Social Investment programmes (which is supportive of the overall External Affairs programme objectives and appropriate to expectations and trends of the community).

SHELL EGYPT N.V., EGYPT – UPSTREAM COMMUNICATION Jan 2009 – Jan 2011
Social Performance Specialist & Internal Communication, Communications Department

Responsibilities & Accomplishments
Social Performance Specialist
- Devise and review regularly Social Performance programme(s)
- Plan and implement programmes and strategies within areas relevant to and supportive of business objectives (education/youth enterprise, road safety, environmental and community development projects etc.).
- Identify, initiate and maintain contact with important target stakeholders (non- governmental organisations, environmental groups and educational authorities) to promote understanding between business and the community.
- Foster a greater understanding of the value and relevance of social investment programmes among the company’s senior managers and obtain their endorsement and active involvement in programmes.

Internal Communication Specialist
- With the CX manager, develop, manage and co-ordinate a clearly defined internal communications strategy.
- Help to preserve, maintain and enhance the company’s internal communication, staff awareness of important company news, activities & updates.
- Identify and employ the most appropriate internal communication methods for influencing and informing key internal stakeholders.
- Identify internal communications opportunities that are offered by the business environment.
- Deputize and assist in various CX projects.

SHELL EGYPT N.V., EGYPT – UPSTREAM COMMERCIAL Jan 2005 – Jan 2009 Commercial Analyst, Commercial Department

Responsibilities & Accomplishments
- Competitive Intelligence (CI) Analyst & Coordinator; Established & defined the CI unit & commercial agreements protocol. Built strong CI networks internally & externally. (CI team produces high quality, up-to-date research and analysis of the Egyptian Energy Industry).
- Strategy Analysis: Gas/Condensate & Oil Evacuation; Assisted in identifying barriers that may impede commercial access to vital oil and gas facilities & pipeline transportation systems.
- Works collectively and efficiently with the relevant departments to evaluate options and recommend actions to maximize the value of the company’s oil and gas resources.
- Egypt Hydrocarbon Market-share Analysis, Gas/Condensate/Oil Supply Analysis, Rig Analysis
- Development Lease Risk Management; Commercial Management System & Records Management

Special Projects - Initial Steering Committee; EBBC Industry Reform Project (Shell, BP and BG)
Team Leader & Member, Hearts & Mind Team (A function of HSSE) Aug 2005 – Aug 2006

SHELL EGYPT N.V., EGYPT – EXPLORATION (WELL ENGINEERING DEPT.)Sept 2004 – Jan 2005
Technical Assistant providing business support to the Well Engineering Team

SHELL QATAR W.L.L., QATAR – GAS TO LIQUID PROJECT Dec 2003 – Aug 2004
Technical Assistant providing business support to the Well Engineering Team (for both the Doha & Cairo Team)
Linkedin Profile Link
http://www.linkedin.com/pub/lamiaa-ashour/3/583/522
CSR Interest & Background
EDUCATION & PROFESSIONAL DEVELOPMENT

TRAININGS
- Social Impact Management, eLearning, March/April 2015
- Land Acquisition & Resettlement, UAE April/May 2014
- Global SI Network Meeting, Measuring SI Impact, Philippines, April 2013
- SP in the Community, Jordan, February 2012
- Global SP F2F training, Holland, June 2012
- SI Strategy, Dubai, September 2012
- Business Continuity Plan training, Egypt November 2011
- Shell SP in Action Workshop (SP Handbook & Application of SP in the ORP), UAE, November 2011
- ABC Face-to-Face training, Egypt November 2011
- Shell SP Workshop (SP Manual), Oman February 2010
- Attended 1 week of a 2 week Competitive Intelligence Professional Certificate Program provided by the Academy of Competitive Intelligence (ACI). Courses attended:
- Intelligence Sources & Collection Techniques - Competitive Benchmarking & Tactical Analysis
- Communicating CI to Senior Management - Competitive Blindspots - Cross-Competitor Analysis
- Enhanced Excel Course

EDUCATION BA in Business Administration, Misr International University (MIU) Egypt
GPA: 3.85, graduated with High Honors June 2003
Major: Marketing Minor: Business Administration

ACADEMIC AWARD Ideal Student, at MIU Academic year 2001/2002

Qatar University, College of Science, Qatar 1996 - 2000
GCSE, Doha College, Qatar 1996

SUMMER TRAININGS - GLAXO SMITH KLINE, EGYPT – MARKETING Dept. Jul – Aug 2003
- PHILIPS, EGYPT - FINANCIAL Dept. Jul – Aug 2001

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