From CSR to CCR - Corporate Culture Responsibility: "Companiestoday want toinvest morethan everin arts andculture.It's aboutthe preservation ofculturaldiversity in orderto develop andenrich theculturallandscape as avitalresourceof our environment."
CSR as "Commitment to Excellence" with the support of projects in arts and culture in European countries is quite common.
How in the Middle East? How can we promote the creative work in arts and culture in the Middle East as CSR?
We think, there could be more commitment in partnership and co-operation with sustainable projects in the field of arts and culture in the Middle East.
Swiss Art Gate UAE - since four years in the United Arab Emirates - fosters projects in arts and culture on an international level. Swiss Art Gate UAE is keen to work together with institutions and companies, who are interested to invest in sustainable projects in arts and culture.
One project could be www.magiclantern.ae an educational film club for families with children 6 t o12 years of age.
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