Introduction: 

This course examines how multinational corporations and LDC communities interact to further their respective objectives; how their civil society partners such as NGOs, advocacy groups and host country governments engage in these processes; and what the role of the media is in affecting the outcome.  Alignments and tensions within and between all of the entities characterize these complex dynamics:  forces that are critical for the Corporate Social Responsibility professional to understand as s/he navigates these often-choppy waters.

We use Corporate Social Responsibility (CSR) to describe, first, the broad movement that has emerged in part as a response to globalization, to the corresponding absence of transnational governance or clear standards, and to the increasing attention that development agencies as well as “Northern” public opinion pay to the impact of MNCs on the poor.  Secondly, CSR considers the voluntary actions a corporation may take – above and beyond legal requirements and shareholders’ interests – to minimize negative consequences of its operations, products and services on local communities, while maximizing the positive ones. We will examine the dynamics inside as well as among CSR’s various players to understand how they relate to commercially-driven development. Although the term CSR has its limitations, we use it instead of other ones because of the many meanings that converge in this term (an advantage in a new field), and because of the public’s familiarity with it.  In our view CSR professionals are those working with a particular focus on the corporation (though not necessarily inside it) and situated at the ever-fluctuating conjuncture of the interests of MNCs, communities, NGOs, advocacy groups, local as well as host-country governments, and the media.

Who should attend?

Executives, CSR Managers, Marketing Manager, PR/Communications Manager, EHS Manager, NGOs, Environment Manager, Middle and Top Level Management and all interested individuals who would like to become a leader in the area of CSR.

Course Outcome:

• Identify the business relationship to community development.
• Deep understanding of the concept of CSR and its various theories.
• Identify the features of companies adopting the concept of corporate social responsibility CSR.
• The ability to assess the role of companies in the development of society.
• The ability to employ the concept of CSR in improving the image building and reputation management.
• The ability to build a working team for projects and programs of corporate social responsibility CSR
• Skills to design and lead of corporate social responsibility CSR campaigns
• The ability to design an annual plan for corporate social responsibility, CSR.
• Learning and case studying the most successful CSR stories internationally and Arabian ones.

To register, you may reach us on the following contact details:

Phone:            +971 4 3724142

Mobile:            055 5094497

Email:             ammar@turjuman.net

Web:               www.turjuman.net